(And Why Most Businesses Are Talking into a Void)

hi,
It’s Jeff.
You ever been in a loud bar trying to order a drink?
Music thumping. People shouting. Everyone’s trying to get the bartender’s attention.
And there you are…
Politely saying, “Excuse me?” like that’s gonna work.
That’s EXACTLY what most businesses are doing with their marketing.
They’re whispering in a stadium full of people screaming.
No wonder no one hears them, no one clicks, and the phone isn’t ringing.
Let me tell you about Tina, a salon owner in Lexington.
Brilliant stylist. Loyal clients. But she was stuck.
“I post every day,” she said. “Specials, new colors, new styles… but no one’s booking.”
So I looked.
Here’s what her posts said:
“Now offering balayage for spring!”
“Book with me today”
“Spots still available next week!”
Harmless, right?
But also powerless.
There was no edge. No hook. No reason for someone scrolling to stop.
She was using a butter knife when she needed a scalpel.
What does a razor-sharp message look like?
It’s specific.
It’s emotionally charged.
It grabs the person by the front of the shirt and says, “Hey. This is for YOU.”
we flipped the script for Tina.
New message:
“Still rocking the same hair since 2020? Let’s fix that.”
“Fresh cut, color, confidence — and 20% off for new clients this week only.”
“DM me ‘GLOWUP’ to claim a slot. Limited spots.”
Boom.
That message had tension. It had contrast. It had clarity.
And most importantly — it had a point.
What happened?
She got 23 DMs in 2 days.
Booked 11 new clients.
Turned scrolls into sales.
All because the message finally had a BLADE.
So why are razor-sharp messages so rare?
clarity is hard.
Simplicity takes guts.
Most people are Afraid to be bold — so they stay vague.
“Let’s connect.”
“We’re here for you.”
“We offer solutions.”
Cool. But what the hell does that mean?
Vague messages are polite. polite doesn’t sell.
Sharp sells.
Here’s how to sharpen your message right now:
- Find the pain
What’s the real problem your customer is facing right now? - Call it out directly
No fluff. Use their language. Say the quiet part loud. - Make the offer cut through
Be clear. Be valuable. Add urgency.
Tell them exactly what to do
“DM me.” “Click here.” “Call now.” No guesswork.
Final word?
You don’t need to yell louder.
You just need a sharper blade.
A message that slices through noise, pierces the brain, and plants itself deep.
If you run a local business and you’re tired of whispering into the void, let’s fix that.
DM me or fill out the Free Analysis form — and I’ll show you how to craft messages that actually get heard.
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No fluff. No gimmicks. Just results.
Revamped Results
We don’t make noise. We make impact.