(And Why Most Businesses Are Talking into a Void)
Why Your Marketing Isn’t Working (And How to Fix It)
Hey, it’s Jeff.
You ever been in a loud bar trying to order a drink?
Music’s thumping. People are shouting. Everyone waving to get the bartender’s attention.
And there you are…
Politely saying, “Excuse me?” like that’s gonna work.
That’s exactly what most businesses are doing with their marketing.
They’re whispering in a stadium full of people screaming.
No wonder no one hears them.
No clicks, no calls, and no sales.
Most posts I see?
“We’re now offering balayage for spring!”
“Book with me today.”
“Spots still available next week!”
Harmless? Maybe. But it is also powerless.
There’s no edge. No hook. No emotion.
It’s a butter knife in a world that requires a blade.
What does a razor-sharp message look like?
It’s specific.
It’s emotionally charged.
It grabs the reader by the collar and says:
“Hey. This is for YOU.”
Example:
“Still wearing the same hair since 2020? Let’s fix that.”
“Fresh cut, color, confidence, and 20% off for new clients this week only.”
“DM me ‘NEWME’ to claim a slot. Limited spots.”
That kind of message slices through the scroll.
It has tension, contrast, clarity, and most importantly, a point.
So why are messages like this so rare?
Because clarity is hard, simplicity takes guts, and most people are afraid to be bold so they stay vague.
“Let’s connect.”
“We’re here for you.”
“We offer solutions.”
Cool. But what the hell does that even mean?
Vague doesn’t convert.
Polite doesn’t sell.
Sharp does.
Here’s how to sharpen your message right now:
1. Find the pain
What’s the real problem your customer is facing?
2. Call it out directly
No fluff. Use their words. Say the quiet part loud.
3. Make the offer cut through
Be clear. Be valuable. Add urgency.
4. Tell them exactly what to do
“DM me.” “Click here.” “Call now.”
No guesswork. No friction.
Final word?
You don’t need to yell louder.
You need a sharper blade.
A message that slices through noise, pierces the brain, and plants itself deep.
Sick of whispering into the void?
Grab a free marketing analysis and I’ll show you how to cut through the noise and actually get heard.
Get My Free Analysis Now – Make Your Message Sell
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No fluff. No gimmicks. Just results.
Revamped Results
We don’t make noise. We make impact.