Hey, it’s Jeff.
Let’s talk about something most people get wrong.
They’ve got a decent service. A product that works. At a fair price. But it still won’t sell.
Why?
Because they lead with logic, features, or bland bullet points.
“I offer X, Y, and Z.”
Cool. So does everyone else.
What gets you the attention over your competitors?
Let me show you how to make that happen.
Picture this
You’re scrolling Facebook on a Tuesday.
You see two posts from two lawn guys.
The first post reads:
“Affordable lawn care. Mowing, edging, blowing. Call today for a free quote.”
The second:
“Your grass is knee-high. The neighbors are whispering. And the HOA just sent a warning letter.
It’s 102°, your mower won’t start, and you’ve got a cookout this weekend.
You need the jungle gone, and fast.
We show up on time, get it handled, and text you when it’s done.
No stress. No sweat. Just a yard you can be proud of.”
Who gets the call?
The second post every time.
Because it feels like your life. It feels like they get you.
That’s the key.
So here’s the breakdown
Problem – Show them the pain
Agitate – Make them feel it
Solve – Deliver relief, fast
This works whether you’re selling lawn care, coaching, marketing, roofing, or damn near anything else.
People don’t buy features. They buy solutions to their problems.
So the Real Secret to Selling?
Don’t start with what you do.
Start with what they’re dealing with.
Pull them into the story they’re already living.
Make it real. Make it uncomfortable. Then hand them the relief.
That’s how you sell even the “boring” stuff.
Because when you get the messaging right, the offer doesn’t have to be sexy.
Want help writing stuff like this for your business?
This is what I do. I help local businesses craft simple, sharp, emotional messaging that turns pain into profit. Get a free marketing analysis. I’ll break down what’s working, what’s not, and what to fix so your message actually sells.
Grab Your Free Marketing Analysis Here
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Revamped Results
We don’t make noise. We make sales.